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Notes on software, growth & AI

Practical essays written by the person who does the work — no ghostwritten filler, no keyword sludge.

Custom SoftwareJuly 8, 20266 min read

Why this site is a static export — and why yours probably should be too

No servers, no database, no waiting. How we built closingbrackets.com to load instantly and score a perfect Lighthouse run — and when the same architecture fits your business.

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AI Consulting & AutomationJune 30, 20267 min read

What "AI-native agency" actually means (and what it doesn't)

Every agency claims AI now. Here's concretely how AI changes what we ship and what we charge — and the three places we still insist on humans.

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Custom SoftwareJune 16, 20266 min read

When to build custom software vs. buy off the shelf

A practical framework for deciding when a SaaS subscription is enough and when a custom build will pay for itself — from someone who profits from one of these answers.

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